Alignment of the Values, Vision and Mission is imperative to ensure the sustained success and stability of any Family Business.

The crucial parameters that link the vitals of a Family Business are Conviction [defining the purpose (Why) of the Business], Involvement [defining each Family Member’s participation (How)] and Aspiration [defining the ultimate objective (What) of the Family Business]

A quick reflection, keeping in mind these parameters, will throw light on  the current position of your Family Business and will be an eye-opener, exposing areas requiring alignment and / or enhancement.